Jan 24, 2022Review of Kintu by Jennifer Nansubuga MakumbiReview of Kintu by Jennifer Nansubuga Makumbi Photo credits: bookish Abena (IG) Kintu is a novel set in Uganda. It follows the story of 3 generations of an ancient Ugandan family. Kintu who happened to be their great ancestor was the Ppookino of his village. It was the office of…3 min read3 min read
Aug 24, 2021Marketing Ethics to leave in 2020Marketing Ethics to leave in 2020 There is such a thing as ethical and unethical ways of marketing; now the essence of ethics is to ensure fairness and respect to people’s rights and interest. Unethical marketing mostly constitutes marketing strategies that are manipulative, false, fake, spam, stereotypical, etc. So that…2 min read2 min read
Aug 24, 2021Graphic fails to avoid in brandingGraphic fails to avoid in branding Every brand has an identity, in fact, that is what branding is all about. A lot of factors come together to create a brand; it ranges from voice, color, reputation, style, design, etc. Graphic design plays a huge role in branding as the onus…3 min read3 min read
Aug 24, 2021How to make your brand more humanHow to make your brand more human A lot of people equate branding with formalities and I’m guilty about this as well. We tend to see branding as a ‘thing’ or some abstract symbol or bold badge that a company or business should be known for. Which is why, many…4 min read4 min read
Aug 24, 2021Marketing Strategy that appeals to Gen Z and MillennialsMarketing Strategy that appeals to Gen Z and Millennials Photo by Glodi Miessi on Unsplash While people may be unique and have their individual traits and preferences, it is also worthy of note to acknowledge the circumstances surrounding people’s lives because this contributes to shaping them into what they are…4 min read4 min read
Published inDisrupt DNA·Jan 26, 2021Flip the Switch: Tik Tok marketing and its DynamicsImagine an app where you get to be anything, have any voice, and any character from any part of the world! Sounds amazing right? Tik Tok is so fun it’s no wonder it’s become the hub for lots of teens, Gen Zs, and adults as well. Let’s just say it’s…Social Media3 min readSocial Media3 min read
Published inDisrupt DNA·Dec 19, 2020MENtal Health and 2020We’ve all experienced one strain or the other on our mental health in this year 2020 but we want to talk about this from the men’s perspective today. Lately, I had a conversation with a friend, we were talking about a poem he wrote that was very emotional. He confided…Mental Health3 min readMental Health3 min read
Published inDisrupt DNA·Dec 17, 2020Mix & Match: Different content for Different PlatformsA few years ago, say 2011 or thereabouts, I joined Facebook. Like most people, Facebook was the first social media I joined. Back then, I simply posted any photo that catches my fancy in my gallery. I liked a couple of other people on my feed and then I logged…Social Media6 min readSocial Media6 min read
Published inDisrupt DNA·Dec 9, 2020Mental Facelift: Ending the year on an upbeat toneIt’s been one hell of a ride! 2020 is one year that will not easily be forgotten in the minds of its witnesses. Some say it’s a cursed year, but I like to think of it as a loaded one. It was one that was crammed with a series of…20203 min read20203 min read
Published inDisrupt DNA·Dec 3, 2020Whip out Your Camera: Maximizing Videos in MarketingWould you rather read a blog that’s all texts and wordy or would you prefer to see a photo or a video here and there every now and then? I know this question is a mouthful and Grammarly actually underlined it but I ignored it. The truth is words (as…Video Marketing5 min readVideo Marketing5 min read
