Marketing Ethics to leave in 2020

There is such a thing as ethical and unethical ways of marketing; now the essence of ethics is to ensure fairness and respect to people’s rights and interest. Unethical marketing mostly constitutes marketing strategies that are manipulative, false, fake, spam, stereotypical, etc. So that standards have had to be put in place to ensure and regulate compliance to ethical ways of doing marketing.

However, due to recent changes, it is possible and true that some of these standards and purposes for their existence have been rendered obsolete. …

Graphic fails to avoid in branding

Every brand has an identity, in fact, that is what branding is all about. A lot of factors come together to create a brand; it ranges from voice, color, reputation, style, design, etc.

Graphic design plays a huge role in branding as the onus is on the design team to create assets and visual language for the brand. Every business that seeks to build a brand should make graphic design part of its strategy to reap the benefits and create a better experience for customers. …

How to make your brand more human

A lot of people equate branding with formalities and I’m guilty about this as well. We tend to see branding as a ‘thing’ or some abstract symbol or bold badge that a company or business should be known for. Which is why, many people work so hard at trying to build it, it’s no wonder the result is always robotic. Too much planning, too much perfectionism and the entire formalities just often ends up creating a brand that’s too serious or worse distant and abstract to its customers. But what if there was…

Marketing Strategy that appeals to Gen Z and Millennials

Photo by Glodi Miessi on Unsplash

While people may be unique and have their individual traits and preferences, it is also worthy of note to acknowledge the circumstances surrounding people’s lives because this contributes to shaping them into what they are or become eventually. One of these circumstances will be the generation in which they were born and this has been made easy through generational studies and kinetics. …

Photo by visuals on Unsplash

Imagine an app where you get to be anything, have any voice, and any character from any part of the world! Sounds amazing right?

Tik Tok is so fun it’s no wonder it’s become the hub for lots of teens, Gen Zs, and adults as well. Let’s just say it’s impossible to be on Tik Tok and not be entertained. The idea is, you can even have fun with yourself while you make the videos or play a variety of games on the platform. Suffice to say, it is very much a self-expression app.

To marketers, however, it’s a double…

We’ve all experienced one strain or the other on our mental health in this year 2020 but we want to talk about this from the men’s perspective today.

Lately, I had a conversation with a friend, we were talking about a poem he wrote that was very emotional. He confided in me about his dysfunctional relationship with his parents especially his dad and in his words, he said, “most people I meet including the ladies I date come with expectations from me, but if they don’t ask, I wouldn’t know when I should give because I wasn’t used to receiving…

Photo source Econsultancy.com

A few years ago, say 2011 or thereabouts, I joined Facebook. Like most people, Facebook was the first social media I joined. Back then, I simply posted any photo that catches my fancy in my gallery. I liked a couple of other people on my feed and then I logged out. There wasn’t much interaction and engagement like we have today. Businesses more than ever are becoming more intentional with their attitudes towards social media. People now post with lengthier captions, respond to comments and so much more. …

It’s been one hell of a ride! 2020 is one year that will not easily be forgotten in the minds of its witnesses. Some say it’s a cursed year, but I like to think of it as a loaded one. It was one that was crammed with a series of events that were sandwiched into each other, we were left with no time to breathe. Did I just say time to breathe? …

Photo Source, Digital camera world

Would you rather read a blog that’s all texts and wordy or would you prefer to see a photo or a video here and there every now and then? I know this question is a mouthful and Grammarly actually underlined it but I ignored it. The truth is words (as much as I love them) can get boring sometimes; and for it to keep your attention, it must be really good.

Folks have apparently discovered this truth and that is why every business or venture that seeks to be consequential in today’s world must incorporate photos and videos in their…

Photo credits Stock Photos

It’s common to hear about the dangers of social media to kids and it’s a total no-go area in some homes as it is viewed as ‘dangerous’ or harmful. But isn’t that rather a one-sided perspective? Could there possibly be benefits of Social Media to Kids?

Social media has its bane but it also has its good side and that is what we aim to focus on in this post. Here are a few things your kids could learn from social media.

1. Sense of belonging

Studies show that kids who feel more accepted tend to be happier and have fewer behavioral problems than…

Grace Ogbe

I’m a freelance writer and blogger who thinks words, cats and avocados are highly underrated.

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